Page 12 - Reklamné predmety 2021

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GO GREEN N E W S TE P S I N S U S T A I N A B I L I T Y

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NEW STEPS IN SUSTAINABILITY
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We see sustainability as a step by step process. We are committed to introducing new
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sustainable products and brands every year. In this catalogue your will find more (certified)
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s u s t a i n a b l e o p t i o n s t h a n e v e r b e f o r e . W e b e l i e v e t h a t it i s i m p o r t a n t f o r t o d a y ' s co n s u m e r t o
sustainable options than ever before. We believe that it is important for today's consumer to
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W h e n y o u a r e l o o k i n g f o r a p r o m o t i o n a l p r o d u c t t o c a r r y y o u r l o g o , y o u w a n t it t o know how their promotional product was made. Knowing that a product was made in a factory
When you are looking for a promotional product to carry your logo, you want it to
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t that has a social audit like BSCI or that the materials used are recycled or organic gives the
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be compliant with European law and if possible a more sustainable option than just
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assurance that a product will not unduly harm the environment or the people in the supply chain.
a t r a d it i o n a l p l a s t i c g i v e - a w a y . B u t t h e n t h e q u e s t i o n a r i s e s , w h a t i s a m o r e s u s t a i n a b l e
a traditional plastic give-away. But then the question arises, what is a more sustainable

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So how do we inspire you to go green? This year we are expanding our Elevate NXT collection
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i is sustainable and what is not, we have opted to look at our Green Concept from the Reduce - Reuse - of GOTS and GRS certified apparel with new styles, including maks, and we have added a great
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R ec y c l e pe r s pec t i v e . r range of GRS certified bags. You will find notebooks made of waste wool and waste cotton, pens
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t that were bottles and of course a GOTS certified cotton tote and drawstring. And the best news
of all, we can also brand your products with certified inks, so your promotional item will the
R E DUC E : M a n y p r o m o t i o n a l p r o d u c t s a r e m a d e of d i f f e r e n t t y p e s of p l a s t i c s . B y s e l e c t i n g p r o d u c t s of a l l , w e c a n a l s o b r a n d y o u r p r o d u c t s w it h ce r t i f i e d i n k s , s o y o u r p r o m o t i o n a l it e m w i l l t h e
REDUCE: Many promotional products are made of different types of plastics. By selecting products
green "all the way".
g r e e n " a l l t h e w a y " .
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that have reduced plastic content, for instance because they are made of a mix of natural fibres and
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plastics,you are contributing to the reduction of the overall amount of plastic used.
p l a s t i c s , y o u a r e co n t r i b u t i n g t o t h e r e d u c t i o n of t h e o v e r a l l a m o u n t o f p l a s t i c u s e d .
RE U S E : W e b e l i e v e t h i s i s o n e of t h e m o s t i m p o r t a n t m e s s a g e s y o u c a n g i v e w it h a p r o m o t i o n a l
REUSE: We believe this is one of the most important messages you can give with a promotional
product: Reuse the items for a long time. More countries are banning single-use plastics like cups and
p r o d u c t : R e u s e t h e it e m s f o r a l o n g t i m e . M o r e co u n t r i e s a r e b a n n i n g s i n g l e - u s e p l a s t i c s l i k e c u p s a n d
cutlery. Reusable coffee mugs support this sustainable target and are a great canvas for your brand.
c u t l e r y . R e u s a b l e cof f e e m u g s s u p p o r t t h i s s u s t a i n a b l e t a r g e t a n d a r e a g r e a t c a n v a s fo r y o u r b r a n d .
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The same applies to cotton or jute totes instead of plastic bags.
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R EC Y CL E : W e a r e a c t i v e l y d e v e l o p i n g p r o d u c t s m a d e of r e c y c l e d m a t e r i a l , l i k e o u r A m e r i c a n o ® cof f e e
RECYCLE: We are actively developing products made of recycled material, like our Americano® coffee
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tumbler on the cover. This tumbler is made of the waste material of all Americano® tumblers that
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bottles. When looking at recycling, the possibility of recycling after use is also a factor that we look at.

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So, are the Green Concept products in this catalogue 100% certified sustainable – no. Do they represent
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a r e co n s t a n t l y d e v e l o p i n g n e w p r o d u c t s . O u r f i r s t p r i o r it y i s f o r t h e m t o b e co m p l i a n t a n d s u s t a i n a b l e ,
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